📘 Core of Volunteers — Marketing Playbook Overview

Version 1.0 — Updated October 2025

🧭 Purpose

The Core Marketing Playbook System is designed to give every member, volunteer, or partner a clear, confident, and consistent way to represent The Core of Volunteers in any situation — from community events and conferences to government meetings and media interviews.

These playbooks turn every interaction into a Digital Handshake — a human-to-human connection powered by transparency, empathy, and trust.

Each playbook defines:

🧩 The Playbook System

# Playbook Primary Audience Core Objective QR Tag Who Uses It
1️⃣ General Public (Awareness Building) Everyday community members Spark curiosity, build trust, introduce the mission /qr/about/v# All volunteers, event staff, ambassadors
2️⃣ Volunteers or Potential Members Individuals interested in helping Convert interest into verified volunteer connection /qr/volunteer/v# Volunteer recruiters, booth teams, chapter leads
3️⃣ Businesses & Sponsors Local businesses, corporate partners Create measurable, transparent partnerships /qr/partner/v# Partnership liaisons, leadership, sponsorship teams
4️⃣ People in Need / Crisis Recovery Families or individuals seeking help Connect directly to the Core C.A.R.E. Program /qr/care/v# CARE team, on-site volunteers, event hosts
5️⃣ Civic Leaders & Officials Mayors, councils, emergency managers Build government trust and cooperative models /qr/gov/v# Executive team, directors, board members
6️⃣ Other Nonprofits & Coalitions Charities, community orgs, mutual aid networks Form alliances, share volunteers, amplify visibility /qr/network/v# or /qr/partner/v# Partnership staff, program directors
7️⃣ Press, Media & Influencers Journalists, content creators, storytellers Deliver accurate, transparent, media-ready information /qr/press/v# Directors, spokespeople, communications team

🧠 How to Use the Playbooks

1️⃣ Learn the Language

Each playbook gives you the right tone and key phrases for that audience.

Before any event or meeting, review the playbook that matches who you’ll be speaking to.