How we share, promote, and grow our Core events through trust and connection.
The Event Marketing Playbooks are repeatable blueprints for promoting and executing each major Core of Volunteers event throughout the year.
Each playbook includes:
Together, they form our annual cycle of connection — the rhythm through which we engage, serve, and grow public trust.
Every event we host has one mission: bring people together through shared service, joy, and transparency.
| Month | Event | Theme | Core Purpose |
|---|---|---|---|
| April | 🌱 Earth Day Festival | Renewal & Sustainability | Kickoff event celebrating environmental service and community growth. |
| July | 🎆 Unity Festival | Freedom & Trust | Commemorates our founding, celebrates collaboration, and demonstrates the Trust Engine in action. |
| August | 🎒 Back-to-School Impact Event | Education & Equity | Ensures every child starts the year equipped, supported, and confident. |
| October | 🎃 Trunk-O-Treat Car Show & Fall Festival | Safety & Creativity | Builds community trust through safe, family-friendly fun. |
| December | 🎅 Cookies with Santa & Community Christmas | Compassion & Generosity | Closes the year with giving, gratitude, and holiday magic. |
| March (Pilot) | 🕊️ Sponsor & Donor Gala | Gratitude & Vision | Honors partners and demonstrates the Trust Engine to civic, business, and philanthropic leaders. |
Each event is a chapter in the story of trust.
Instead of “fundraisers,” we run impact celebrations — free, transparent, and open to all.