| Role | Purpose | Psychological Meaning |
|---|---|---|
| Primary (Purple) | Represents The Core of Volunteers — identity, unity, purpose. | Wisdom, compassion, transformation. |
| Secondary (Blue) | Used for business, partnerships, and organizational infrastructure. | Trust, professionalism, stability. |
| Success (Green) | Associated with volunteerism, growth, community progress, and Core C.A.R.E. | Renewal, hope, collaboration. |
| Alert / Help (Red) | Used for alerts, urgent needs, or help requests. | Urgency, empathy, action. |
| Government / Bureaucracy (Yellow) | Reserved for policy, compliance, government relations, or obstacles. | Caution, clarity, transparency. |
| Name | HEX | RGB | Description | Key Usage |
|---|---|---|---|---|
| Core Purple | #5525D5 |
85, 37, 213 | The official Core identity color. | Logos, headers, hero sections, callouts of unity and leadership. |
| Trust Blue | #1F71E9 |
31, 113, 233 | Business and partnership color. | Corporate communications, partner spotlights, dashboards. |
| Volunteer Green | #4BD1A0 |
75, 209, 160 | Community success and positive actions. | Confirmation banners, success modals, volunteer program highlights. |
| Alert Red | #D72623 |
215, 38, 35 | Emergency, urgency, or assistance. | Help requests, alerts, attention banners. |
| Policy Yellow | #FFD94C |
255, 217, 76 | Caution and government affairs. | Government references, bureaucracy notes, caution elements. |
| Primary Dark (Charcoal) | #222222 |
34, 34, 34 | Foundation neutral. | Text, overlays, headers. |
| Primary Light (White) | #FFFFFF |
255, 255, 255 | Clean background. | General backgrounds, dividers, balance. |
| Color | Light Tint | Base | Dark Shade |
|---|---|---|---|
| Core Purple | #7B51E1 |
#5525D5 |
#3A179B |
| Trust Blue | #5DA0F0 |
#1F71E9 |
#0E4DA5 |
| Volunteer Green | #7FE5C2 |
#4BD1A0 |
#2C8A69 |
| Alert Red | #E85B59 |
#D72623 |
#8C1715 |
| Policy Yellow | #FFE889 |
#FFD94C |
#A68B1B |
| Context | Color | Use |
|---|---|---|
| Text Primary | #222222 |
Default text |
| Text Secondary | #555555 |
Body copy |
| Link / Hover | #1F71E9 / #0E4DA5 |
Navigation and CTAs |
| Background Light | #FFFFFF |
Default backgrounds |
| Background Dark | #222222 |
Inverse sections |
| Success States | #4BD1A0 |
Completion, positive confirmation |
| Error / Help | #D72623 |
Help request banners, urgent alerts |
| Warning / Policy | #FFD94C |
Government-related or caution messages |
Core Gradient (Brand Default):
linear-gradient(90deg, #5525D5 0%, #1F71E9 100%)
Help Gradient:
linear-gradient(90deg, #D72623 0%, #FFD94C 100%)
Volunteer Gradient:
linear-gradient(90deg, #4BD1A0 0%, #1F71E9 100%)
Overlay Tint for Photos:
rgba(34, 34, 34, 0.6) — ensures text legibility over imagery