🖐 The Digital Handshake

A Training & Strategy Guide for QR-Based Outreach at Conferences and Events

1️⃣ Purpose & Philosophy

The Digital Handshake is The Core’s replacement for business cards, brochures, and elevator pitches.

It’s how we introduce who we are — quickly, clearly, and memorably — using a single QR scan that does the heavy lifting.

At every event, every representative should be able to confidently:

Start meaningful conversations.
Share the right QR code for the situation.
Collect key contact data securely.
Leave a positive, trust-based impression.

“You’re not trying to sell them something — you’re giving them a doorway into a movement.”

2️⃣ Core Principles of the Digital Handshake

Principle	Description
Connection Before Conversion	Don’t jump into what you need — ask what they care about.
Transparency Over Pressure	The QR page shows everything about us — we have nothing to hide.
Frictionless Entry	Only ask for First Name, Last Name, and Email at first.
Tailored Conversation	Different audiences need different messages and QR codes.
Follow-Up Happens Automatically	The system will do the nurturing — your job is to make the scan.

3️⃣ The Elevator Pitch (Universal Opener)

“Hey, we’re The Core of Volunteers — a network that connects volunteers, businesses, and organizations during disasters and community events.

Everything we do is tracked publicly so people can see their impact, not just hope it helped.

If you scan that QR, it’ll pull up our full story, upcoming projects, and how to get involved.”

✅ Then pause — let them scan.

Once they scan, your mission is complete. The funnel takes over from there.